How mainstream are NFTs? When Prada joins the parade, you know itโs a persistent trend. The Milan, Italy-based luxury goods maker is leveraging 100 Ethereum NFTs to give its latest Timecapsule apparel release a Web3 lift. Buyers of Prada x Cassius Hirst (son of Damien) unisex, black or white shirts receive free, airdropped NFTs designed by Hirst.