How mainstream are NFTs? When Prada joins the parade, you know it’s a persistent trend. The Milan, Italy-based luxury goods maker is leveraging 100 Ethereum NFTs to give its latest Timecapsule apparel release a Web3 lift. Buyers of Prada x Cassius Hirst (son of Damien) unisex, black or white shirts receive free, airdropped NFTs designed by Hirst.
Prada
Michael Tchong
Founder, Author, Adjunct Professor, Futurist
Michael is the founder of Toolhacker LLC, an innovation speaker and adjunct professor at the University of San Francisco, futurist, and author of “Ubertrends — How Trends And Innovation Are Transforming Our Future.” He is also the founder of four ahead-of-the-wave startups, including MacWEEK, Atelier Systems, CyberAtlas, and ICONOCAST.
