Two years ago, Mirror launched their $1,500 at-home fitness trainer. On June 30, 2020, lululemon announced the $500 million acquisition of Mirror, likely the first of many attractive M&A opportunities in a category that is booming due to the pandemic.
lululemon Acquired this Interactive Mirror Startup for $500 million
Mirror positions itself as the “world’s first nearly invisible, interactive home gym that brings live and on-demand fitness classes right to your home.” It does so for $1,500 plus, just like Peloton, a monthly $40 fee. At least with Peloton you get an exercise bike. Wouldn’t your connected flat screen TV be a better and cheaper choice?
Founder, Author, Adjunct Professor, Futurist
Michael is the founder of Toolhacker LLC, an innovation speaker and adjunct professor at the University of San Francisco, futurist, and author of “Ubertrends — How Trends And Innovation Are Transforming Our Future.” He is also the founder of four ahead-of-the-wave startups, including MacWEEK, Atelier Systems, CyberAtlas, and ICONOCAST.