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Harley Davidson Electric Concept

Harley-Davidson Electric Scooter

Feb 22, 2019 | Trends

America’s 74 million Baby Boomers have been noticeably missing from Harley-Davidson’s recent motorcycle sales. The company recently reported a 9% decline in fourth-quarter revenue. In order to attract new customers, read “millennials,” America’s favorite Easy Rider symbol has turned its attention to electric vehicles.

But a funny thing happened along the route. Feedback to its $30,000 electric motorcycle, LiveWire, has been drowned out by the noise produced by the company’s prototype electric scooter.

That’s significantly higher than Zero, whose base DS ZF7.2 retails for $11,000 (see gallery below). Harley’s electric scooter should be priced closer to Taiwan’s Gogoro 2 scooter, which sells for $3,000. Electric scooters form the backbone of the exploding shared scooter market, which is being sparked by billion-dollar startups Bird and Lime.

Should the $11 billion motorcycle industry experience as much disruption as the automotive sector, we’re going to be in for a rip-roaring fun ride.

Electric Scooters Gallery

Click on any image below to enlarge it.

Michael Tchong

Michael Tchong

Founder, Author, Adjunct Professor, Futurist

Michael is the founder of Toolhacker LLC, an innovation speaker and adjunct professor at the University of San Francisco, futurist, and author of “Ubertrends — How Trends And Innovation Are Transforming Our Future.” He is also the founder of four ahead-of-the-wave startups, including MacWEEK, Atelier Systems, CyberAtlas, and ICONOCAST.
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