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MrBeast Burger Ghost Franchise

Ghost Franchises

May 26, 2021 | Trends

Greenville, N.C.-born Jimmy Donaldson has morphed into MrBeast, a 22-year-old YouTube star with 63 million subscribers. In December 2020, he told his followers โ€œI literally just opened 300 restaurants all across America.โ€ He was referring to the launch of a virtual restaurant chain called MrBeast Burger. In just two months, his virtual restaurant chain sold more than 1 million sandwiches.

That was made possible by a Los Angeles-based startup, called Virtual Dining Concepts. The concept behind this new of business resembles that of โ€œghost kitchens,โ€ and is instrumental in the emergence of ghost franchises, like HotBox by Wizโ€ from rapper Wiz Khalifa, which is โ€œghostedโ€ by Denver-based Nextbite. The parent company of Nextbite, another pioneer of the virtual franchise model, received $120 million in venture-capital funding for its 13 virtual brands.

Ubertrend Categorization: Digital Lifestyle.

Michael Tchong

Michael Tchong

Founder, Author, Adjunct Professor, Futurist

Michael is the founder of Toolhacker LLC, an innovation speaker and adjunct professor at the University of San Francisco, futurist, and author of โ€œUbertrends โ€” How Trends And Innovation Are Transforming Our Future.โ€ He is also the founder of four ahead-of-the-wave startups, including MacWEEK, Atelier Systems, CyberAtlas, and ICONOCAST.
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