Ubertrends is a new-age textbook full of mind-bending insights into shifts in consumer behavior. In a world that urgently demands more innovation, it’s crucial to master the tidal wave of value changes engulfing society.
Ubertrends Content Highlights
Surprising events that unleash massive waves of major cultural change and value shifts.
Successful innovative brands leverage Ubertrends to reshape the competitive landscape.
Technology is a key Ubertrend enabler, providing market openings for disruption.
In a world that demands ever more innovation, having an innovation framework is key.
Insights into 14 product and service innovation case studies and their success formulas.
A shockingly different perspective on how humanity is evolving and its future impact.
“American author Katherine Anne Porter once wrote: ‘If you don’t aim for the stars you’ll never hit the bell tower.’ You aim for the stars, and I hear bells ringing all the time.”
Arynne Simon, Speechwriter, Personal Coach and Team Builder
The language of the trend space is over-supplied by hype merchants, charlatans, imposters and purveyors of snake oil. Make no mistake, Michael Tchong is the original visionary, the guru, the beta digital anthropologist. Tchong has effortlessly predicted the disruption of the 21st century, charting the ongoing course of human evolution. He is the messiah — capturing techno-anthropology, digital ethnography, cyber anthropology, and virtual anthropology. Each of his published reports, spanning the last 20 years, has been the most accurate in the trend spotting. He continues to chart the growing harmonization and integration of technologies which are transforming both the way consumers behave and how businesses need to operate.
How to avoid the Star Wars syndrome
Is your organization in a Starwars rut? It’s not easy to go where nowhere has gone before as Michael tells us.