Fountain of Youth: Rejuvenating Body, Face and Mind
As people live longer, the Fountain of Youth Ubertrend fuels a growing demand for physical, aesthetic and spiritual reinvention and rejuvenation. The anti-aging market is forecasted to reach $421 billion by 2030.
Casual Living: The Evaporation of Decorum
The Casual Living Ubertrend has made jeans and t-shirts the global uniform. It is also responsible for a gradual decline in decorum, leading to road rage, trolling, and brutal fights, all captured on video.
Energy Drinks
Time Compression has made on-demand energy a key part of daily living. The energy drink market, which only got its start in the 1987, is now a $93 billion industry hoping to pump you up.
Legalizing Marijuana
In 25 years, 35 states plus the District of Columbia have legalized medical marijuana and 16 states have approved recreational use. A record 68% of Americans polled say the drug should be legalized.
Plant-Based Food
Beyond Meat and Impossible Foods are disrupting the food business, with realistic looking faux meats that even bleed like real beef. Retail sales of U.S. plant-based foods market reached $7 billion in 2020.
Globesity (Global Obesity)
The obesity epidemic is threatening to tip scales all over the globe, propelling a trend dubbed “globesity.” In the U.S., four in 10 Americans, or 43%, are now obese, up from 13% in 1960.
Digital Banking
The banking sector is under assault from challenger banks and the $42 billion venture capitalists are pouring into fintech startups worldwide annually. Big data and artificial intelligence could significantly disrupt the world’s financial system.
Smart Home (Home Automation)
Seven out of 10 consumers want to control something in their home from their mobile device without getting out of bed. That basic instinct will help U.S. revenues reach $29 billion in 2021.
Control Enthusiast
Here’s another fascinating lifestyle phenomenon: Control Enthusiasm. Spurred by a freedom from wires, and used to instant gratification offered by digital devices, consumers are demanding ever more control and thereby becoming difficult to please.
Celebrity Worship Syndrome
One third of Americans are obsessed with celebrities, leading to a modern affliction dubbed Celebrity Worship Syndrome. This voyeurgasmic trend has accelerated since the arrival of smartphones and digital cameras.
Yoga Culture
Yoga is now practiced by more than 200 million people worldwide, including over 100 million in India and 20 million in the U.S., more than triple the number compared to 1994.
Voyeurgasm: I Like to Watch
The Rodney King beating was a major point of departure for the Voyeurgasm Ubertrend, which presages a future where just about everything will be captured on video by smartphones, action, surveillance or body cameras.
Botox
Botox is the world’s most popular facial rejuvenation procedure with more than 5 million performed each year. Its popularity has spawned a series of cultural phenomena, from parties to gift card to Botox humor.
Bystander Recordings
Bystander recordings, a trend that began in 1963 with the Zapruder film of Kennedy’s assassination and Rodney King’s beating in 1991, has gone mainstream due to the the arrival of smartphones and YouTube.
EXTRA Gum Commercial
EXTRA Gum has developed a hilarious and truly fun two-and-a-half minutes-long television commercial, appropriately titled “For When It’s Time.” As the title suggests, it’s perfect for our emergence from the pandemic. 😂😅😍😘
Robotic Process Automation (RPA)
Robotic Process Automation (RPA) automates formerly manual procedures, such as processing insurance claims or moving a purchase order process automatically, while involving humans only when necessary.
Innovation
The popularity of innovation has skyrocketed since 1939, when Austrian economist Joseph Schumpeter defined innovation as an expression of intellectual creativity undertaken without considering its economic impact.
Accelerators and Incubators
The technology boom is driving the establishment of accelerators and incubators that offer entrepreneurs mentorship, advice, and practical training on technical, business, and fundraising topics to help get from idea to product launch.
3D Printing Homes
A 3D printing revolution has vaulted this once arcane technology from industrial prototyping to the glamorous world of footwear design and single-family home building, providing a significant boost to a $13 billion market.
Animated GIFs
Animated GIFs, a technology developed by CompuServe in 1987, have infused today’s social dialog. These often humorous and sometimes unexpected silent animations are now part of the cultural landscape.
Coffee Consumption
Interest in coffee grew 32% in the past few decades, yielding a $70 billion global market. The trend is behind the fortunes of Keurig, Nespresso and Starbucks, which generates more than $25 billion in sales.
Blockchain
Blockchain is a shared, immutable ledger that allows the transmission of digital assets while dispensing with the need for trusted third parties. It’s the fundamental technology layer of all cryptocurrencies, including Bitcoin.
Aging Population
In 2030, all Baby Boomers will be 65 years of age or older. The implication of this demographic shift is immense, with the world’s 60+ population nearly doubling to 2.1 billion by 2050.
Time Compression: The Acceleration of Life
The Time Compression Ubertrend is responsible for the acceleration of life, a phenomenon that encourages multitasking and an “I want it yesterday” attitude, and has led to increasingly shorter attention spans.
Epic Games MetaHuman Creator
Powered by Epic Games’ Unreal Engine, the MetaHuman Creator is a browser-based software application that lets you create realistic human faces, complete with realistic movements and expressions. It’s another trend infusion from videogaming.
evian (re)new
Fashion designer Virgil Abloh and Evian’s latest innovation, the evian (re)new fountain, is made from 100% recycled plastic. The fountain includes a 5-liter pouch or “bubble” that slowly collapses so it can easily be replaced.
USPS Postal Truck — The Crucible of Electrification?
A few weeks ago, the U.S. government outlined a plan to replace its fleet of cars and trucks with electric vehicles assembled in the U.S., part of a new “Buy America” initiative. Using the government’s...
100 Mac Applications We Can’t Live Without
Apple’s innovative M1 Macs have attracted some of the best software on the market today, unfortunately that rarely gets due credit. Here are 100 outstanding apps.